Response from Kellogg Company-not responsible either!

From
Date
>Mime-Version: 1.0
>Date: Tue, 5 Mar 1996 10:01:03 -0500
>From: Linda.Pell@kellogg.com (Linda Pell)
>Subject: Response from Kellogg Company
>To: jlipps@ucmp1.Berkeley.EDU
>
>  Thank you for your message concerning the ad we placed on an NBC
>  program called The Mysterious Origins of Man.
>
>  Kellogg Company does not sponsor television programs.  We do place
>  spot advertising during time frames and on channels where we think we
>  can reach our target audiences.  Since we do not sponsor programs, we
>  do not have content editorial or selection rights.  We make our
>  placement selections based on a reviewers synopsis of the program
>  which is then compared to our placement criteria.  We make every
>  effort to be sure our commercials appear within television programs
>  that are considered wholesome by the vast majority of the public and
>  we avoid programs which include hard-core violence, explicit sex, and
>  or obvious anti-social behavior.  In addition, we support accurate and
>  fair news coverage and try to avoid programs which are one-sided or
>  put across a singular point of view.
>
>  In addition, we very much support accurate representation of science
>  and scientific principles.  We suggest that you do as we have done in
>  the past, write a letter to the Chairman of the network to let him
>  know of your concern with the distorted information provided by this
>  type of program.
>
>  We have taken strong stands in the past when nutrition and food
>  science issues have been misrepresented (like the ALAR scare) because
>  we have the expertise within our organization to critically evaluate
>  the accuracy of the information and the science behind them.
>  Unfortunately, we are not experts on anthropology or biology and do
>  not feel that we can fairly represent your concerns, but support your
>  efforts in this regard.
>
>  Linda Pell
>  Director Consumer Affairs
>  Kellogg Company
>