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All I'm saying is, taken at their word, the IMAX folks can't be expected to operate at a loss, whether we're talking about individual theaters or the entire chain (and, of course, the individual theater and the entire chain are pretty much synonymous within the markets of Charleston, Ft. Worth, etc.).
Gee, what a revelation (no pun intended) - the Free Marketplace, where people have to make a profit to even exist, isn't necessarily the best place in the world to champion a truth that's not always profitable.
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